Products: Magazines

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Magazines Printing Services in UK

Magazines have a longer shelf life than a newsletter. Newsletters tend to be short to provide information quickly on perhaps a topic or case studies.  Magazines have to be a bit more structured as they convey a broader view on a number of topics.

Any organisation which has a membership like an Association or a Society, a common interests like walking, cycling, weddings, vegetarian food etc., or have a following like a pop-star or a celebrity require to publish this information on a regular bases to keep the audience informed, educated and importantly interested.  The publishing frequency is determined by the level of information churn there is.  The interest-related magazines tend to hit the stands weekly or fortnightly, whereas an Association would prefer a monthly, bi-monthly or quarterly to keep the readership interest high.

What to include and what not to:

The main purpose of a magazine is for it to meet the interests of its focus group.  Industry information – growth prospect, challenges it faces, opportunities etc., expert opinions, company and individual profiles, new product and services, research and progress of any developments, results of surveys and other performances, training etc in UK.

Process choices:

The process choice is governed largely by the income stream of the publication.  Most publications are financed by advertisements and is supplemented by subscription purchases or even from sales on a news stand.  The right process is also governed by the circulation and its anticipation of quality.

For larger circulation the web printing process the most competitive route, whereas a small or even medium sized circulation but heavy pagination is best printed using litho.  With digital printing, there is also a case for smaller publishers to do limited circulation magazines.

Magazines one sees in band stands tend to be A4 size or A5 size. In some cases, the publishers may print an odd size to ensure their magazine is easy to separate from the crowded stands.  An oversized magazine is becoming quite popular in certain quarters.

Material options:

There is a wide array of material that could be used for magazines as print quality and content are driven largely by readership expectations. Cold web offset process tends to use part-mechanical material, the primary advantage is that the material can be very thin ensuring the weight of the final magazine is kept in check.  Where as in a litho process, a gloss art paper tends to be demanded more. Some magazines would lend itself to a thicker cover material.

The finishing touches:

Magazines you see in band stands tend to be perfect bound. If the pagination is not very high, one often finds a saddle stitched finish. Covers can be laminated, foiled or embossed to give it a more distinct finish.

Magazines are a useful way of keeping in touch with a selected audience, the contents and print quality keeps the interest in the readership high. Though there is shift to electronic/digital versions, the printed magazine still competes well.

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