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Products: Leaflets & Flyers
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Leaflets/Flyers Printing Services in UK
Leaflets are a powerful way to promote an important business message, most likely a marketing message in United Kingdom. Whether it is to introduce a new service, a product, promotion of a sale, offers or even simply as a reminder of existing services, the printed leaflet is the ideal solution. Flyers Printed in full colour with powerful headlines, use of company branding, strong graphics and attractive colours with a strong call to action will always have an impact.
What to include and what not to:
It is perhaps the most cost-effective way to put your products and services across to your target audience, especially at trade shows, over a trade counter, through the letterbox or even inserted in magazines and newspapers. It often is very effective in a drip-feed direct mail campaign.
The most common sizes tend to be DL (99 x 210), A6 (105 x 148mm) A5 (148 x 210mm) and A4 (210 x 297mm), and paper weight between 115gsm – 130gsm which is largely dependent on its use. Thicker paper and even board can be used where the information will need to be accessed repeatedly.
A variety of different paper types can be used, amongst them ‘gloss’ art paper is the most popular, as internet based printing uses a batched approach to keep costs down. Having said that for the smaller quantities and personalisation using the digital print process the ‘silk’ finish always looks classier. There are hordes of different paper types that could be used to create a vibrant and lively leaflet. It will always pay to check before you decide.
The finishing touches:
There are always additional finishing options like matt laminating, gloss laminating and even soft touch laminating which will enhance your leaflets. A metallic foil always takes your marketing material to a different level.
The real purpose of your printed leaflet is to standout in all the different print pieces one gets. The more unique the design, distinctly different or even an odd size, an unusual the material and a tasteful finish that a printer uses, will always work best for you.
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