Products: Event Print

Event Printing Material Services in UK

Printed material for events can be more cumbersome than complex. A huge array of material is usually needed, depending on the size and nature of the event. Whether it is a training seminar or an Associations exhibition or a public meeting of the shareholders, all have different product requirements. What is common across all events that there must be all coordinated and must be available when it is required.

What get printed!

The list below is just a guide to what would make a conference, the list is by no means complete and each situation will be different:

  1. Large Publicity Banners – both for outdoor use or indoor. Other material can be used, however, PVC Banners are more common as they are robust and durable.
  2. Poster’s – from A3 to A1 even larger. Most common material tends to be gloss paper. Printed transparent material, like backlit is also popular in certain in certain situations.
  3. Marketing Material – publicity leaflets and brochures from A5 size to A4s would be common sizes.
  4. On the Day –
    1. Conference tags with material about the day.
    2. Stickers and Signs
    3. Presentation Folders
    4. Fact sheets, Product and Service leaflets
    5. Note Pads
    6. Bound material – training booklets, fact sheets, booklets
  5. Post Event –
    1. Thank you letters or cards
    2. Reports


Process choices:

The process choice is governed largely by the income stream of the publication.  Most publications are financed by advertisements and is supplemented by subscription purchases or even from sales on a news stand.  The right process is also governed by the circulation and its anticipation of quality.

For larger circulation the web printing process the most competitive route, whereas a small or even medium sized circulation but heavy pagination is best printed using litho.  With digital printing, there is also a case for smaller publishers to do limited circulation magazines.

Magazines one sees in band stands tend to be A4 size or A5 size. In some cases, the publishers may print an odd size to ensure their magazine is easy to separate from the crowded stands.  An oversized magazine is becoming quite popular in certain quarters.

Material options:

There is a wide array of material that could be used for magazines as print quality and content are driven largely by readership expectations. Cold web offset process tends to use part-mechanical material, the primary advantage is that the material can be very thin ensuring the weight of the final magazine is kept in check.  Where as in a litho process, a gloss art paper tends to be demanded more. Some magazines would lend itself to a thicker cover material.

The finishing touches:

Magazines you see in band stands tend to be perfect bound. If the pagination is not very high, one often finds a saddle stitched finish. Covers can be laminated, foiled or embossed to give it a more distinct finish.

The objective of any organising team is to make the event go smoothly and without any hitches. This is a tall task considering the magnitude of things that needs to be in place. Organisers get better, but often the team assigned to the task may need extra assistance. A helping hand from an experienced printer to take away the core print requirement would be extremely useful as it reduces the points of contact as well as the spread of suppliers needed for the task.