In today’s fast-paced world, every organisation, regardless of its size, relies on printed materials for various purposes. Whether it’s for marketing collateral, office stationary, or promotional materials, the need for high-quality prints is a constant one. Small to medium-sized businesses, in particular, face unique challenges in ensuring efficient print buying, and this is where print management companies come into play, offering valuable assistance.
The Objective of Print Management Companies
Print management companies are dedicated to the fundamental goal of enhancing the efficiency of print buying for small to medium-sized businesses. They fully understand the significance of financial resources and time for companies operating within this specific scale. These companies act as valuable partners, bringing their expertise and services to bear on the complexities of print procurement. Their mission is to simplify and optimise the entire print buying process, thereby contributing to substantial time and cost savings for organisations. In a world where even the smallest expenditures and moments matter, the intervention of print management companies can be transformative. They offer specialised guidance and personalised solutions, helping businesses make the most of their resources and fostering growth in an increasingly competitive business environment.
1. Understanding the Print Buying Process
The process of print buying is multifaceted. It encompasses everything from designing and selecting materials to actual production and delivery. For many organisations, this process can be complex and time-consuming. There is a lot to consider, such as design quality, paper selection, quantity, and budget constraints. In many cases, companies have their own internal systems in place to handle print buying, which print management companies often refer to as “touchpoints.”
2. Minimising Touchpoints for Cost Savings
Print management companies recognise that one of their key roles is to minimise touchpoints within the print buying process. A touchpoint, in this context, refers to an interaction within the process that can be eliminated or made more efficient. By reducing the number of touchpoints, organisations save both time and money.
Consider a small business that manages its print buying internally. This may involve multiple team members handling different aspects of the process, from graphic design to liaising with printers. Each handoff between team members represents a touchpoint. The more touchpoints, the more time and resources are consumed.
Print management companies step in to streamline the process. They serve as a single point of contact, overseeing all aspects of buying. By eliminating unnecessary touchpoints, they reduce the burden on the organisation and help save both time and money. This is particularly crucial for small businesses, where every minute and pound invested in print buying can have a significant impact on the bottom line.
3. The Human Touch in Print Management
While efficiency is a primary goal for any print management company, they also provide a human touch that can be lacking in large, impersonal print procurement processes. They aim to ensure that nothing is lost, and nothing slips through the cracks. This is an important aspect of their service, as it reassures small businesses that they have a reliable partner who understands their unique needs.
When you work with a print management company, you’re not just a number in the system. They take the time to understand your business, your objectives, and your brand. They develop a personalised approach that considers the specific requirements of your organisation. This human touch can be a breath of fresh air for small businesses that often struggle to receive personal attention in the broader marketplace.
4. Strategising with the Client in Mind
Print management companies do not follow a one-size-fits-all approach. They strategise with the client in their mind, taking into account the individual needs and goals of the organisation. This means tailoring the print-buying process to fit seamlessly with the client’s operations.
For instance, a print management company might work closely with a small business to understand their personal needs and help them plan and order materials in a way that optimises costs and avoids overstocking or understocking. That client-focused approach ensures that print-buying is efficient and cost-effective, supporting the organisation’s overall objectives.
5. Giving Instead of Taking
Print management companies have a different outlook than some traditional service providers. Their primary target is not about what they can gain from their clients as a business, but rather what they can provide to their business. It is not just about their profit margins; it is about how they can add value to the organisation they serve.
They achieve this by eliminating touchpoints and streamlining the print-buying process. By reducing waste and increasing efficiency, they help their clients save money. But it is not a one-sided win; it is a symbiotic relationship. When the client saves money, it’s a win for both the client and the print management company.
In a world where time is money, small to medium-sized businesses often find themselves struggling to efficiently manage their print-buying processes. Print management companies step in as invaluable partners, aiming to streamline the process, eliminate unnecessary touchpoints, and provide a human touch to ensure that nothing gets lost in the shuffle. Their objective is not just about what they can gain from the clients but about what they can give – by making print buying more cost-efficient and effective. In this way, print management companies play an important role in helping organisations do what they do best while leaving the complexities of print buying to the experts. With their expertise and personalised service, they help organisations save money, time, and resources, ultimately contributing to the growth and success of small to medium-sized businesses in an increasingly competitive marketplace.