Understanding the benefits of a presentation folder is sometimes overlooked. Especially as information about companies and their services are now immediately available. Visiting the website, Linkedin and social media channels alone may tell you enough. But we are not at the stage yet where we can dismiss the value of printed materials. If you are in a meeting, or visiting a client, access to these digital channels are often limited. This is where more traditional methods come into play, such as a presentation folder. Many companies still rely on these valuable tools to distribute crucial business information.
What is a presentation folder?
Presentation folders are sometimes referred to as pocket folders. The purpose of each presentation folder is the same, which is to hold important papers and documents. They offer far more than only a functional use, as they also work as an extension to the branding of your company. Most presentation folders come in an A4 size, although you can choose to go smaller. The standard interior usually has two inside pockets but you can have other options. This all depends on what is you are using the presentation folder for. Coating varies between silk and gloss with lamination giving it a special veneer.
You can choose to print full colour on one or both sides, adding in spot colours if needs be. Folders will made using thicker material ranging between 350-450gsm. You can choose between one or two flaps and interlocking or glued assembly options. Presentation folders are either delivered pre-assembled or flat for you to put together. This sturdy card means the contents will remain protected and secure. Using thicker card stock also allows for the application of special finishes. These can be things such as foil blocking or Spot UV. This ensures the folder will stand out making it eye-catching and memorable. The depth, or gusset, of the folder is also important. Much of this depends on how many documents are being placed inside. The standard size is 4mm. Once the printer has all this information, they can then go to press.
What is a presentation folder used for?
The benefits of a presentation folder are many. When you are heading out to an important meeting, you never turn up empty handed. If it is a new client, you want to impress. How you present the company’s image is as important as what you say. A presentation folder covers both of those factors. This is because they look professional and display the company branding. And, they also make you look prepared because you have the correct documentation with you. It means you can hand out this information for any proposal you may deliver. The customer can also take these documents away from the meeting to reflect on later.
Conferences and events are also where you will find many presentation folders in use. Time is often limited at trade shows. You meet a lot people in a short space of time. Conversations are quite often very brief. A presentation folder is a good way of passing on information to prospective clients. This allows your branding and sales and marketing to travel with them too. It also allows you to follow up and see if they have read the documents.
Knowledge Is Power
Now you have all this information, you need to know what to do with it. At Evolution Print, we have been designing and printing presentation folders for years. Our expertise and guidance is second to none when it comes to presentation folders. If you need a hand, get in touch, and we’ll guide you every step of the way.