It may sound like an obvious question, but it’s important to gain clarity on this if a project is to run smoothly and deliver the expected results. Do you want to grow your database through an intensive leafleting campaign? Do you want to improve your staff’s performance by offering them higher quality technical material? Do you have a new product that you wish to showcase in a brochure? It’s important that you consider this carefully and discuss it in depth with your chosen print management company. The more information you can give them the better, as they will be better equipped to deliver what is required on time and to budget.

If your print management company is clear on this, they will be able to advise you on which options would be most appropriate. For example, if you were looking to create a brochure for a new model of sports car, everything about the design and materials used would have to be of the highest quality, whereas if you were looking to create a new label for a brand of baked beans, such time and expense wouldn’t be justified. If they are unable to produce what is required in-house they should be upfront about it and be able to refer you to someone who can (an experienced print management company will have built up a wide network of contacts and should be able to recommend an appropriate specialist).

For more on selecting the right print management company and getting the most out of their services, just visit, where you’ll be able to obtain a free copy of our new guide, “Adopting an Integrated Approach to Your Business’ Print and Design”.