Do you ever want to ask, how can I reduce my print cost with minimum compromise? This is understandable as a fair chunk of the overhead budget is buying print. Also, we all accept that there is a lot more cost of print than what you pay your printer. If you are...
Understanding the benefits of a presentation folder is sometimes overlooked. Especially as information about companies and their services are now immediately available. Visiting the website, Linkedin and social media channels alone may tell you enough. But we are not...
We recently discussed the benefits of print in the modern age, and how to use it to develop new customers. Using the tools you have available will lead to improved conversion rates. But print alone won’t gain you the foothold you need to build your brand in this...
Understanding the type of paper required is difficult enough but knowing the right process for your printing Job is another test completely. Over the past few months we have briefly spoken about the various presses available. In many of the other blogs our focus has...
One of the most misunderstood parts of the printing process is perhaps the most fundamental of all: the paper. It seems that only through trial and error companies eventually decide which stock is better suited to their branding. The journey to reach that point is...
Continuing our look at the value of print marketing in an ever increasing digital age, this week we will be taking a look at direct marketing. One of most common dismissal we hear is that “Big business doesn’t do that anymore” – but try telling...
The same story has been heard over the past 5-10 years. Print is dead. Either go digital or die out with the dinosaurs. When you look underneath this headline statement, and at the reality of the current marketing landscape, you will soon discover that is not exactly...
Whether you are in charge of print management for a large firm or you are a small business owner, printing is an important part of your success. But what if you have no experience with the printing industry? Certain printing terms and ideas are very specific to the...
If you are in charge of print management for your firm, you need to know the key questions to ask a Printer. Here we have compiled a list of the 10 most common things we get asked by our customers. What printing choices do I have? You should always ask your...
As a business, we all want to strike a strong financial deal. Supplies are purchased by every company, so striking a balance between lower rates and quality retention is really the key. So, how can you pay less for your print? Of course, some discounts are easier to...