Paper Options for Your Next Print Job

Paper Options for Your Next Print Job

One of the most misunderstood parts of the printing process is perhaps the most fundamental of all: the paper. It seems that only through trial and error companies eventually decide which stock is better suited to their branding. The journey to reach that point is...
Making the Most of Direct Mail

Making the Most of Direct Mail

Continuing our look at the value of print marketing in an ever increasing digital age, this week we will be taking a look at direct marketing. One of most common dismissal we hear is that “Big business doesn’t do that anymore” – but try telling...
The Value of Print in a Digital Age

The Value of Print in a Digital Age

The same story has been heard over the past 5-10 years. Print is dead. Either go digital or die out with the dinosaurs. When you look underneath this headline statement, and at the reality of the current marketing landscape, you will soon discover that is not exactly...
15 Printing Terms that you need to know!

15 Printing Terms that you need to know!

Whether you are in charge of print management for a large firm or you are a small business owner, printing is an important part of your success. But what if you have no experience with the printing industry? Certain printing terms and ideas are very specific to the...
How to Pay Less For Your Print!

How to Pay Less For Your Print!

As a business, we all want to strike a strong financial deal. Supplies are purchased by every company, so striking a balance between lower rates and quality retention is really the key. So, how can you pay less for your print? Of course, some discounts are easier to...
Ideal Customer Relationships in Print

Ideal Customer Relationships in Print

How much importance does your supplier place on the human relationships in print? In the competitive market place, putting together a great business model isn’t enough. What makes a supplier stand out from the rest and ensure that they are more than just another print...
Increasing Efficiency When Buying Print!

Increasing Efficiency When Buying Print!

Efficiency is a word that has been used quite a lot over the past few blogs. But what exactly does it really mean when we talk about increasing efficiency when buying print and how can you achieve that in real terms? You will start to see real success once you examine...
How to Streamline Your Printing Costs

How to Streamline Your Printing Costs

Given how much is spent on printed marketing materials, it never ceases to amaze us how out of control the print buying procedure tends to be within many companies. This is often because print is a founding block of a business, and can often become neglected as the...
Calculating the return on my print spend!

Calculating the return on my print spend!

  We have spoken about how print management can help reduce the invoice price and where reductions on internal costs can also be made. These are easy promises to make of course, so the key question that has to be answered is, where and how can I calculate the...